"Evangelism is 'the communication of all that is fundamental and primary to entering a personal relationship with Christ' But evangelism is not just sharing the message, the gospel, but also persuading men to make a decision."John Ng'ang'a
An evangelistic campaign in GBU, is a combination of different evangelistic activities during a period of time such as a week or two, with the aim of proclaiming the good news of salvation to the campus and its surroundings using whichever means available and effective. Whenever it is possible and does not compromise the gospel preached, GBU can partner with other Christian associations in the campus and beyond to join force so that together they may get more harvest.
The number of evangelistic activities in an evangelistic campaign varies from GBU to GBU. Those activities include but are not limited to: crusades, concerts, door to door evangelism, street preaching, evangelism through sport games, tracts distributions, seminars and humanitarian activities.
Like in every other evangelistic activity in GBU, door to door evangelism is organized following the principle of 45-10-45 which means 45% of the effort is invested in preparing for the activity, 10% of the effort in carrying out the actual activity and 45% in the follow up.